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Towel FAQs 

Q1. What are the standard towel sizes?


Portico Towel Type

Dimensions (In Centimeters)

Bath Towel (Standard)

75 x 150 cms

Bath Towel (Large)

90 x 180 cms

Hand Towel

40 x 60 cms

Bath Mat (Small)

40 x 60 cms

Bath Mat (Large)

50 x 80 cms


Q2. Is towel shrinking normal?

If your bath towels are cotton, they will most likely shrink after they are washed or laundered. When raw cotton is spun into thread, the fibres are stretched, which creates a tension needed to weave the fibres into fabric. However, once the cotton fabric is heated; say, tumbling in a dryer; the fibres lose that tension, which causes cotton's slight shrinking after a first wash.


Q3. Why do towels initially have pilling?

Drying towels for too long a period of time may weaken the towel fibres and make them more likely to pill. Additionally, towels made from cotton fibres are more likely to pill or have small balls of fibre attached to them. To prevent this, wash the towels two or three times as per the wash care instructions to remove the surface lint/fluff.


Q4. What’s the best way to store towels?

To get the most storage space for towels; it's best to fold them in thirds lengthwise, then into a rectangle. Place them on shelves at eye level or below, so the edges face toward the back for a neat appearance. If your closet is on the smaller side, consider rolling your towels for extra space.

Portico's 'Happiness Is' towels are sleek, made from cotton, and ideal for easy storage. 




Q5. What is the lifespan of a towel?

Towels used on a regular basis will typically last up to two years before they fray and lose their absorbency. If you want to increase their lifespan, consider rotating multiple sets and neatly hang towels to dry between each use. Both of these tips keep towels from numerous trips through the wash.


Q6. Why are my towels changing colour? 

Discoloured patches on your towels are most likely due to:

  • Excessive use of bleach

  • Prolonged exposure to the sun

  • Contact with makeup, creams or other medicines

  • Mineral deposits in your water supply


Q7. Do white towels stay white?

Since white towels are, white, there's no colour on them that's going to fade over time. Sure, white towels can discolour, but the white will never turn into another colour completely. If you regularly use too much detergent, your white towels will start to develop a dingy look due to excess detergent build-up. On the other hand, if you don't use enough detergent, your towels won't be cleaned properly and could turn gray over time because of dirt build-up.


Q8. How often should I wash my towels?

Despite only being used against your already clean body, towels need to be washed more regularly than you may think. Cleaning experts recommend washing towels after three to four uses. Regular laundry is sufficient to clean towels and remove any germs that are starting to accumulate.


Q9. How do you make towels soft and fluffy?

  1. Cut back on detergent; towels occasionally feel stiff because they start to build up soapy residue.

  2. Wash in warm water.

  3. Replace fabric softeners with vinegar every once in a while.

  4. Lighten your load.

  5. Toss in a tennis ball or dryer ball.

  6. Go easy on the tumble drying.


For naturally fluffy towels, check out Portico's ‘Mia Collection’.


Q10. Should I soak new towels?

Before you begin using your new towels, you should soak them in cold water and then wash them according to theirsSSS washing instructions. This will cause the cotton fibres to open up and give the towels better absorbency. At the same time, any remaining excess colour will disappear.